I love going to trade shows. Aside from being updated with products and services in the market, I look forward to the different freebies given away by the participating businesses. These promotional items are not only a means of public awareness but many times an easier way for me to get the contact numbers in case of emergencies. Many a times have a mug , a pen or even a lighter made my search a little less tedious. So don’t just give away these freebies, you might just need them one of these days.